Labubu Charm Obsession—And Funky Alternatives You’ll Actually Want to Buy

There’s this quirky charm taking the fashion world by storm, and if you haven’t seen it dangling off your favorite influencer’s bag or bird-watching through TikTok, get ready: it’s Labubu (sometimes lovingly called “Labubus”). Think fuzzy, “ugly‑cute,” points of mischief, and a grin that instantly becomes addictive. One minute your bag is just your bag; the next, it’s a conversation starter hung from the strap.

What Is Labubu?

Labubu is a character from The Monsters universe—created by Kasing Lung and brought to life by POP MART—with giant triangular ears, nine jagged teeth, and that charm of perfectly imperfect design. Originally a designer toy and plush, these fuzzy little creatures have made the crossover into full-on fashion accessory territory—and there’s a reason.

Why Everyone and Their Mom Is Obsessing Over It

1. Bag-Charm Cred Brings Celeb Power

In 2024, BLACKPINK’s Lisa whipped hers out, and that was the spark. Rihanna, Dua Lipa, and even US Open stars followed suit—Labubu became the new “it” bag accessory.

 2. Mystery + Scarcity = Obsession

POP MART’s blind‑box drops and limited runs keep fans lining up (physically or virtually), hunting for secret variants. And yes, some rare Labubus hit over $1,000 on the resale market.

3. The Permissive “Freaky‑Cute” Aesthetic

“Emotional‑support charm” vibes. Gen‑Z and TikTok culture are all over the strange-sweet, oddly comforting energy of Labubu dangling from sleek, minimal bags.

4. Collectible Culture in Accessory Form

What started as collectible toys now gets styled on purses and phone chains. And unboxing videos keep it trending.

5. Ever‑Changing Drops = Evergreen Content

POP MART keeps releasing new Labubu styles—plush, vinyl, themed variations—and expanding globally. That fresh wave keeps fans posting, hunting, and talking.

The Labubu Blink Packs

Our Kind of Charms: Weird, Wonderful, and Full of Personality

Labubu’s having a moment—and honestly, we get the hype. There’s something kind of magical about a mystery drop or a charm that feels like a little piece of pop culture. But while some fans are deep in the resale game, we’re out here doing it our way: playful, snack-inspired, and just as fun.

 That’s where our collection comes in.

Picture this: you’re out, iced matcha in hand, tote over your shoulder. And dangling from the strap? A tiny stick of butter. Glossy, golden, weirdly elegant. It’s not about flexing your collection—it’s about being a little cheeky, a little cool.

We’ve got a slice of pizza, unapologetically dreamy and swinging like it’s got somewhere to be. A koi fish charm, elegant and calm, doing its own thing. And a hot latte, steaming up your accessory game.

Pair any of them with one of our funky hair clips—bright, bold, and made to stack or clash depending on the vibe. One charm is cute. Two accessories? That’s a full personality in motion.

Bonus: we even have our own blind boxes now—get your surprise charm today and tag us with what you got @coco__kimono.

Our Butter Bag Charm + Keychain By Solar Eclipse

So, What's Your Charm Vibe?

Whether you’re into mystery boxes, funky fashion, or just want something hanging from your bag that makes people smile, charm culture is officially in its era. The best part? You don’t have to choose between collector-core and cool-girl energy—you can mix both, wear your weird proudly, and still keep your wallet happy.

We’re not here to tell you which charm is the best (we love them all, even the ones with teeth). But we are here to make accessorizing feel easy, expressive, and a little magical. From snack-inspired danglers to shimmering fish and surprise blind boxes that keep the fun going, there’s something for every vibe.

So if your tote’s feeling a little too minimal, your keys are boring, or your hair’s begging for something extra—come poke around. Who knows? Your new favorite accessory might be shaped like breakfast.